Pamela Boyar was the Market Director and Founder of the Sunset Valley Farmers Market (SVFM). In 2005, Pamela was honored by her peers from the North American Farm Direct Marketing Association as Farmer’s Market Director of the Year. In 2006, Audubon Magazine named SVFM as one of the Cream of the Crop Farmers Markets in the country. In 2007, Eating Well magazine included Sunset Valley Farmers Market as one of the Top 5 Farmer’s Markets in the Country, along with Union Square/New York, Madison Farmers Market/Wisconsin, and Ferry Plaza/San Francisco. Born in Los Angeles, California, Pamela’s appreciation of fresh produce began when she was a small child awe-struck by the beautiful basket of fruits and vegetables the produce man delivered to her house each week. Soon after graduating with a BA Degree from Lewis and Clark College in Portland, Oregon, Pamela dedicated her life’s work to health education and the promotion of organic foods. In 1980 she formed a home juice delivery business in Beverly Hills and delivered juice daily to clientele like Cher, Don Henley, Pat Boone, Debby Boone, Herbie Hancock, Johnny Rivers, and others. In 1986 she started an organic produce company to deliver farm fresh produce top LA restaurants and chefs like Wolfgang Puck, Nancy Silverton, Michel Richard, Roy Yamaguchi and others. In 1992 Pamela moved to Austin, Texas to work for Heart of Texas Produce and familiarized herself with local chefs and restaurateurs. In 1993 she created a Local Growers Program for Whole Foods Market, which included Farm and Winery Tours for the public, What’s Cooking in the Park (a grower/chef event), crop planning, and a farmers’ market. In 1997 she established the Westlake Farmers’ Market, which soon outgrew its space and become the Sunset Valley Farmers’ Market. In 1999, she became part owner of a health food restaurant, The Flame Bistro. She was nominated by St. Edwards’ University as Woman Entrepreneur of the Year in 2005. Pamela moved to Oahu in 2006 and immediately began meeting the farmers and manufacturers of the island. Soon the seed was planted to spread her wealth of knowledge through farmers’ markets across the island.