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Home again, home again… and to market, to market

Farmers’ Market News

March 19, 2014 – Vol. 6 Issue 11 

Aloha FarmLovers!

A Note From Pamela:

I am so grateful to be home at last. My going away present was a 4.4 Los Angeles earthquake.  It shook me all the way home. I visited many California farmers’ markets while I was away- from Marin County to Santa Barbara to the heart of Hollywood and more.  I was reminded that farmers’ markets are a way of life. Customers attend once or twice a week to buy all their farm fresh goods. They come with their bags empty and leave with them full. Some of the major differences that caught my eye include the shear amount of organic and grass-fed animal husbandry. So much cheese, eggs, pork, chicken, lamb, and beef everywhere I turned. We see this as an emerging trend in Hawaii and will do all we can to support the resurgence of the local meat, dairy, and pasture-raised egg industry. What was once a thriving business here can thrive again if our customers demand it.

California is also starting to grow coffee. What I see is the importance of how we stand out in our tropical products such as coffee, cacao, fruit and flowers, and for Hawaii to promote itself in the agricultural world as the a garden of paradise. California farmers’ markets have much stricter regulations than Hawaii, so on my trip I picked up a few tips to make our FarmLovers Markets an even safer place for our customers to buy fresh, healthy food. Spread the wealth and bring a friend this week to any of our FarmLovers Farmers’ Markets. Look for our new vendors and greater selections for you to enjoy.

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Sharing chocolate and aloha!

 Farmers’ Market News

March 12, 2014 – Vol. 6 Issue 10

Aloha FarmLovers!

Our very own Pamela Boyar has been on the mainland this week at the California Small Farms Conference. She was invited by Gail Hayden (President of the California Farmers Market Association) to present some of our success stories in their “Strategies to Building Strong Farmers’ Markets.” With so many great tracks to choose from, Pamela is coming back to Hawaii with a wealth of information and a long list of fun ideas to help FarmLovers continue to be your favorite farmers’ markets! Her most enjoyable moments? Watching the jealousy of market managers from all over California drool with delight over the Waialua Estate Chocolate she shared at the roundtable discussion. And the delight on Chef Deborah Madison’s face when she handed her a bar of Manoa Chocolate with Black Lava Sea Salt. Why did she travel with so much chocolate? Because the whole world should know about our burgeoning Cacao industry in our fair state… and (of course) to spread delicious aloha.

Pamela with David Karp of the Los Angeles Times’ Market Watch column. She’s thinking he needs to pay our fair islands a visit soon… no doubt there will be chocolate involved!
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Cacao Wrap Up & Goodbye to HKFM

Farmers’ Market News

March 5, 2014 – Vol. 6 Issue 9
Aloha FarmLovers!

Big mahalos to all our chocolate guests who came out for Cacao Fest this past Sunday –Waialua Estate Chocolate, Madre Chocolate, Manoa Chocolate, Lolohana Chocolate, Kokolani Chocolate, Hawaiian Crown Chocolate, Aloha Chocolate, Chef Jason Kiyota from The Food Company, Mama T from Down to Earth, Queen Camille of Camille’s on WheelsChef Nicole LaTorre, Karen & Damian from The Source and our lovely walking tour guides Corinne Ching (instigator of Hawaii Cacao Month!) and Cynthia Manley of the Kailua Chamber of Commerce and Le Jardin Academy. We had a grand old time! There was plenty of delicious chocolate and there were smiles and celebrations in spite of the drizzling rain. We hope you enjoyed it too! Our next fest is coming up April 12th… FLOWER FEST at Pearlridge Farmers’ Market! Save the date.

It is with a sad heart that we announce that Saturday is our last day of Hawaii Kai Farmers’ Market. It has been our pleasure to serve the Hawaii Kai community for four years. Unfortunately, it seems the impact of the market is creating hardship for the neighbors, and the last thing we want to do is to make life difficult for anyone. It was our goal to build this market to a vibrant Must-Do-Saturday-Adventure, but the limited parking cannot even sustain our current size, let alone the planned growth. With the multitude of fun community events in and around the school all competing for the same parking area, it has become clear that “something’s got to give.” We love our dedicated market-goers, our amazing farmers and vendors, and the many folks who have just happened by and found an oasis of Aloha to remember their visit by. The good news is that all your favorite vendors are being placed in our other markets, so you can still find them. We thank you for supporting local agriculture, and we encourage you to continue. Mahalo nui loa, for four amazing years.

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@santacruztacoco is tempting me again. @wardvillage
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@honolulufrenchconnection serving up the pie! @wardvillage
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