Meet rice bran - Japan's best-kept nutritional secret that's been hiding in plain sight! This humble byproduct of rice milling has been quietly powering Japanese wellness traditions for centuries, and now Rebran Hawaii is bringing this incredible superfood to our islands.
What makes rice bran so special? Packed with essential nutrients, healthy fats, and powerful antioxidants, this "waste" product from rice processing is actually where most of the grain's nutrition lives. For too long, we've been throwing away this nutritional goldmine without realizing its potential.
Rebran Hawaii is changing that narrative, transforming what was once discarded into premium wellness products that honor both Japanese tradition and Hawaiian innovation. From boosting energy to supporting overall health, rice bran is proving that sometimes the most powerful superfoods are the ones we've overlooked. Also new and hot! They will be selling Kubota's rice package at the market now; the same rice sourced for the rice bran used in the granola. Stop by and check them out!
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